A manufacturers' representative agency, committed to the Manufacturer, Retailer and Consumer.

First Choice is a results-driven, comprehensive solution to the retail marketplace. Our team is committed to owning, collaborating, and executing at all levels of the manufacturer - retailer - consumer relationship.


A fresh perspective on retail relationships.

We offer a unique look inside retail relationships by being transparent about a traditionally closed process. We provide the connections and support that allow both manufacturer and retailer to stay ahead of the trends and on top of their game.


Domestic & Import Businesses

National Brand & Private Label

Start-up & Established


Our Services

  • Planogram show rooms with gondola planning space

  • Continual experience in display and on-shelf presentations across all categories

  • In-store comp shops and research to maintain the highest knowledge of the market place

  • Supply chain sales and inventory analysis, management, communication, and forecasting

  • Purchase order tracking and timeline management

  • Field service in stores

  • Sample management

Our Categories

Understanding the critical details of both the manufacturer’s and retailer’s businesses provides us with a perspective from which we can best position products for success. Our experience and history in many categories provides us with the necessary tools to make informed recommendations that lead to successful programs. 

Our categories include - but are not limited to:



  • Air Care
  • Cleaning
  • Housewares
  • Maintenance


  • Baby & Kids
  • Gift & Decor
  • Health & Wellness
  • Pet Toys & Care

Outdoor Living

  • Lawn & Garden
  • Leisure
  • Patio & Outdoor Cooking
  • Sporting Goods & Toys

Retail Partners